You'll notice 1 extra candle in a dark room but not 1 extra candle in a lit stadium

In the 1830s, Ernst Weber found that the smallest change in a stimulus people can detect isn't a fixed amount — it's a fixed proportion of the stimulus already there. Add one candle to a room lit by one candle and everyone notices; add one candle to a room lit by a hundred and nobody does. Nearly two centuries later, Weber's law still holds for brightness, weight, loudness and price perception alike.

— Ernst Heinrich Weber, De Pulsu, Resorptione, Auditu et Tactu — 1834; formalised as the Weber–Fechner law, 1860

One credited idea per card. No filler. Swipe the rest in Savvy.

Keep swiping — it's free Works right in your browser. No app store needed.

More Psychology

All Psychology cards →

Five ideas worth knowing, every week

The week's best cards and a puzzle, credited as always. Free, unsubscribe any time.