Psychology
Any number can hijack your judgement
Before estimating something, people exposed to an arbitrary number — even one from a spinning wheel — give answers pulled toward it. Experienced judges given a higher 'anchor' handed out longer sentences. You can't fully switch this off; you can only know it's happening.
— Daniel Kahneman, Thinking, Fast and Slow — Chapter 11, 'Anchors' (2011)
Go deeper: get the book →