A dating study built to prove 'like attracts like' found the opposite

In 1966, Elaine Walster (later Hatfield) randomly paired 752 students for a blind computer dance, expecting people to prefer partners who matched their own rated attractiveness. Instead, almost everyone — regardless of their own looks — simply wanted the most attractive date they could get. The matching effect the study set out to find only showed up decades later, in real couples.

— Elaine Walster, Vera Aronson, Darcy Abrahams, Leon Rottmann, Importance of Physical Attractiveness in Dating Behavior — Journal of Personality and Social Psychology, 4(5), 1966

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