Your mind runs two systems — one fast and intuitive, one slow and effortful
Daniel Kahneman described two modes of thought: System 1, fast, automatic, and emotional, and System 2, slow, deliberate, and logical. Most judgments run on System 1's shortcuts, and System 2 only steps in when something feels effortful or wrong. This dual-process framework explains why intuition and reasoning so often give different answers to the same question.
— Daniel Kahneman, Thinking, Fast and Slow — Farrar, Straus and Giroux, 2011
Go deeper: get the book →