The more people who witness an emergency, the less likely any one of them helps

After the 1964 murder of Kitty Genovese was reported, inaccurately, as having been witnessed by 38 passive neighbours, psychologists John Darley and Bibb Latané ran experiments showing bystanders are genuinely slower to help when more people are present, each assuming someone else will act or taking cues from others' inaction. The effect has been replicated across dozens of studies with strangers staging fake emergencies.

— John M. Darley and Bibb Latané, Bystander Intervention in Emergencies: Diffusion of Responsibility — Journal of Personality and Social Psychology, 1968

One credited idea per card. No filler. Swipe the rest in Savvy.

Keep swiping — it's free Works right in your browser. No app store needed.

More Psychology

All Psychology cards →
More from John M. Darley →
More from Bibb Latané →

Five ideas worth knowing, every week

The week's best cards and a puzzle, credited as always. Free, unsubscribe any time.