Psychology

Naming the ink color of a mismatched word slows you down every time

Show someone the word 'blue' printed in red ink and ask them to name the ink color, not read the word — reaction time reliably increases and errors climb. John Ridley Stroop demonstrated this interference effect in 1935, and it remains one of psychology's most robustly replicated findings, still used today to test attention and cognitive control.

John Ridley Stroop, Studies of Interference in Serial Verbal Reactions — Journal of Experimental Psychology, 1935

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