Herbert Simon said nobody actually maximizes — most decisions just stop at 'good enough'

Classical economics assumed people gather all available information and pick the optimal choice. Herbert Simon argued real decision-makers face limited time, information and brainpower, so they search only until they find an option that clears a 'good enough' bar, then stop — a process he called satisficing.

— Herbert A. Simon, A Behavioral Model of Rational Choice — Quarterly Journal of Economics, 1955