Psychology

You remember an experience by its worst moment and its ending, not its length

In a study of colonoscopy patients, adding extra minutes of mild discomfort at the end of the procedure made people rate the whole experience as less unpleasant — even though they had objectively suffered for longer. Memory doesn't average an experience; it samples the peak and the finish and largely ignores the rest.

Donald Redelmeier & Daniel Kahneman, Patients' Memories of Painful Medical Treatments: Real-time and Retrospective Evaluations of Two Minimally Invasive Procedures — Pain, 1996

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