If a stock price pattern were reliably profitable, the theory says it'd already be gone

Eugene Fama argued that asset prices fully reflect all available information at any given time, so consistently beating the market through analysis alone should be impossible, since any predictable pattern would be traded away the moment enough people spotted it. The theory doesn't claim prices are always correct, only that mispricings shouldn't be easy to find or exploit for long.

— Eugene Fama, Efficient Capital Markets: A Review of Theory and Empirical Work — The Journal of Finance, 1970

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