Psychology

You can track one voice in a room full of noise, and catch your own name in another

In 1953, Colin Cherry played different messages into each ear of test subjects at once and found they could follow one and almost entirely ignore the other. His work named the 'cocktail party effect': the brain's ability to isolate a single conversation from surrounding noise, still cited in every modern study of selective attention.

Colin Cherry, Some Experiments on the Recognition of Speech, with One and with Two Ears — Journal of the Acoustical Society of America, 1953

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