Psychology

Plane crashes feel likelier than car crashes because they're easier to picture

Amos Tversky and Daniel Kahneman showed that people judge how common something is by how easily examples spring to mind, not by actual frequency. Vivid, widely reported events — a plane crash, a shark attack — feel more probable than mundane ones that kill far more people, simply because they're more memorable.

Amos Tversky & Daniel Kahneman, Availability: A Heuristic for Judging Frequency and Probability — Cognitive Psychology, 1973

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