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Solomon E. Asch: 2 ideas worth knowing

2 ideas from Solomon E. Asch, each explained in a minute and credited to the original work. Free on Savvy.

• One third of people will agree with an answer they can see is wrong

  Solomon Asch asked participants to match line lengths — an unambiguous, easy task. But when several actors in the room confidently gave the same wrong answer first, real participan…

  — Solomon Asch, Asch conformity experiments

• The first trait you learn about someone reshapes how you read every trait after it

  In 1946, Solomon Asch read people identical lists of personality traits, only reversing the order. Describing someone as "intelligent, industrious, impulsive, critical, stubborn, e…

  — Solomon E. Asch, Forming Impressions of Personality

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