2 ideas from Scott C. Fraser, each explained in a minute and credited to the original work. Free on Savvy.
Researchers asked homeowners to place a small 'Be a safe driver' sign in their window; nearly all agreed. Two weeks later, a different researcher asked a much bigger favor — a larg…
— Jonathan L. Freedman & Scott C. Fraser, Compliance Without Pressure: The Foot-in-the-Door Technique
In a 1976 field experiment, researchers greeted Halloween trick-or-treaters at homes around Seattle, told them to take only one candy each, then left the room with a large bowl. Ch…
— Edward Diener, Scott C. Fraser, Arthur L. Beaman, Roger T. Kelem, Effects of deindividuation variables on stealing among Halloween trick-or-treaters