Michael I. Norton: 2 ideas worth knowing

2 ideas from Michael I. Norton, each explained in a minute and credited to the original work. Free on Savvy.

Furniture you assemble yourself feels more valuable than furniture you didn't
In experiments, people who built their own IKEA boxes, origami or Lego sets valued their creations as highly as experts' work — and far more than identical items assembled by someo…
— Michael Norton, Daniel Mochon & Dan Ariely, The IKEA Effect: When Labor Leads to Love
Building something yourself makes you value it more, even if you did a mediocre job
In a 2011 study, people who assembled their own IKEA boxes, origami figures or Lego sets rated their wobbly creations nearly as highly as experts' pre-built versions, and were will…
— Michael I. Norton, Daniel Mochon, Dan Ariely, The IKEA Effect: When Labor Leads to Love

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