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Judson Mills: 2 ideas worth knowing

2 ideas from Judson Mills, each explained in a minute and credited to the original work. Free on Savvy.

• Suffering to join a group makes people value that group more, not less

  Elliot Aronson and Judson Mills had college women undergo either an embarrassing, severe 'initiation' or a mild one before joining a discussion group, then had everyone listen to t…

  — Elliot Aronson, Judson Mills, The effect of severity of initiation on liking for a group

• The harder the initiation, the more new members end up loving the group

  In a 1959 experiment, women who endured an embarrassing 'severe' initiation to join a discussion group rated it far more interesting afterward than women who got in easily — even t…

  — Elliot Aronson, Judson Mills, The Effect of Severity of Initiation on Liking for a Group

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