2 ideas from John MacDonald, each explained in a minute and credited to the original work. Free on Savvy.
When the sound of one syllable is dubbed onto video of a mouth saying a different one, most people perceive a third syllable that matches neither the audio nor the video alone. It …
— Harry McGurk & John MacDonald, Hearing Lips and Seeing Voices
In 1976 psychologists Harry McGurk and John MacDonald dubbed the audio 'ba' onto video of a mouth saying 'ga' and found that most viewers heard neither: they perceived 'da'. The il…
— Harry McGurk, John MacDonald, Hearing Lips and Seeing Voices