Jack W. Brehm: 2 ideas worth knowing

2 ideas from Jack W. Brehm, each explained in a minute and credited to the original work. Free on Savvy.

Telling someone they can't have something makes them want it more
Psychologist Jack Brehm proposed in 1966 that when people feel a freedom is being threatened or taken away, they experience 'reactance' — a motivational push to reassert exactly th…
— Jack W. Brehm, A Theory of Psychological Reactance
Tell someone they can't have something, and they tend to want it more
Psychologist Jack Brehm proposed in 1966 that people react to a threatened choice by wanting the restricted option more, not less — a 'reactance' that can make a ban backfire. It's…
— Jack W. Brehm, A Theory of Psychological Reactance

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