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Fergus I. M. Craik: 2 ideas worth knowing

2 ideas from Fergus I. M. Craik, each explained in a minute and credited to the original work. Free on Savvy.

• Thinking about what a word means helps you remember it more than its spelling does

  Ask someone to judge whether a word is printed in capital letters and they'll barely remember it later. Ask them whether it fits a sentence's meaning instead, and recall jumps shar…

  — Fergus Craik & Robert Lockhart, Levels of Processing: A Framework for Memory Research

• You'll remember a word longer if you think about its meaning than how it looks

  Fergus Craik and Robert Lockhart's 1972 model overturned the idea that memory has fixed 'stores.' Instead, how deeply you process information determines how well you remember it: n…

  — Fergus I. M. Craik and Robert S. Lockhart, Levels of Processing: A Framework for Memory Research

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